Wirraway

Client: Defence Housing Australia

Task:   Brand creation & activation

Challenge

Wirraway, a masterplanned community of 506 land lots, was named by DHA in memory of the Australian built, WW2 Wirraway aircraft and in honour of the local Defence Force community working at RAAF Base Williamtown.

The adventure of moving home

We developed a brand positioning, story and identity, drawing inspiration from the adventure and glamour of post-war aviation which allowed us to develop a unique and inspiring visual and written language. Connecting the aviation theme with the surrounding countryside, the process of moving home and the developments specific selling points allowed us to deliver a brand campaign that connected with the target demographic and stood apart in a competitive market.