Arise Homes by Sekisui House

Client: Sekisui House

Task:   Brand positioning, design & activation

 

Challenge

Sekisui House is one of Japan’s largest and most respected home builders. Having been operational in Australia since 2009, one of their key strategies was to develop and launch their ‘Arise’ collection of pre-designed homes.

Better living by design

The ‘Arise’ selection of homes represent a benchmark in thoughtful, architectural design at affordable prices. In a busy market, the Arise brand required a unique and authentic brand strategy.

Our strategic response was a progressive build on the ‘better living by design’ theme, introducing specific design features through a number of engaging and easy to understand campaigns spanning printed material, print advertising, radio and digital media.

Since launching ‘Arise’ we have supported Sekisui House with multiple state and national brand campaigns, display centre launches and produced hundreds of individual pieces of supporting collateral.