Pinnacle Drinks

Client: Pinnacle Drinks

Task:   Re-brand

Challenge

In 2013 Pinnacle Liquor Group changed it’s name to Pinnacle Drinks and required a new brand identity that better represented their business and purpose.

A refreshing new identity

As a relatively new company, Pinnacle Drinks required an identity that was not only memorable and inspiring, but one that represented the diversity of partners and brands they work with.

Our creative was inspired by the colours of different beverages and the vessels they are served in, the Pinnacle Drinks identity and secondary language is bright, vibrant and reflects their dynamic and progressive approach to building brands.