John Boston craft beer

Client: Pinnacle Drinks

Task:   Brand creation

Challenge

To re-position and re-brand a poorly performing lager into a craft beer powerhouse.

A brand fit for Australia’s first brewer

Taking advantage of the rich heritage behind the John Boston name, we penned an inspiring new brand story and designed a unique hand-illustrated identity and secondary language that was rolled out across three main variants, cartons and gift packs.

Results

Sales results have been exceptional with 100% of the annual sales target achieved within 4 months of launch.