Aroma Coffee

Client: Aroma Coffee

Task:   Brand revitalisation / evolution

Challenge

Aroma Coffee is an award-winning, roastery that had an inspiring story and a logo but no real brand to speak of. Our challenge was to develop a coherent brand story and a distinct positioning platform from which to communicate.

Breathing life into an authentic story

We brought the Aroma brand to life through a variety of mediums including printed collateral, modular wall art, merchandise and the development of their single-origin ‘destinations’ range and associated packaging.