OUR EXPERTISE

We specialise in brand creation, transformation and activation.

The future is exciting. It’s full of promise and prosperity. It’s where we achieve our goals and succeed.

But bright futures require organisations and their brands to remain relevant. And that means change.

Our expertise and services respond to this fundamental truth, enabling us to deliver refreshing insights and ideas, strategic advantage and compelling brand experiences.

From white paper ideation, brand creation and transformation to re-branding, re-positioning and brand activation, our services are designed to add value at every stage of a brands lifecycle.

 

 

 

 

CONSULTANCYView Create >

What’s the big idea?

Brands are often the most valuable asset on the balance sheet. They are the living, breathing soul of a business, constantly evolving and in a state of perpetual flux.

Our role is to conceive, nurture and continuously feed brands. We uncover insights, identify business opportunities and forecast future market dynamics. This fuels the big ideas and the brand strategy that acts as the foundation for action.

Whether you’re developing a new business, product or service, rejuvenating an existing brand, expanding into new markets or in the process of a merger or acquisition, our process, methodologies and tools will help you define a clear roadmap to success.

Inspiration

Defining the inspiration behind the need to change.

  • Brief development
  • Objective setting
  • Goal definition

Insight

Finding & defining relevance in dynamic markets.

  • Brand & portfolio audit
  • Future workshops
  • Need & choice driver analysis
  • Customer journey audit
  • Category & consumer insights

Strategy

Defining the big idea & developing the roadmap to success.

  • Brand purpose & DNA
  • Brand & portfolio architecture
  • Brand positioning
  • Strategy roadmap
  • Innovation / NPD

CREATIONView Consult >

Great logic creates great magic.

With brand strategy as our platform and guide, we design and activate brands that connect people with companies, products and services in memorable ways.

Intelligent design stimulates the senses. It has the power to transform opinions and habits, influence culture and drive change.

Our job is to affect this change. To generate worthy conversations. To engage, enrich and empower audiences through imagery and words. To articulate a brand’s enduring essence and encourage meaningful, continuous dialogue that delivers consistent value.

Design

Establishing brands through imagery and words.

  • Identity design
  • Packaging design
  • Naming & copywriting
  • Conceptual design

Activation

Bringing brands to life through multiple touchpoints.

  • Brand & design guidelines
  • Application design
  • Spaces & environments
  • Content creation
  • Launches & campaigns

Review

Continuous review of brand effectiveness.

  • Dashboard development
  • Performance audit
  • Benchmarking
  • Analytics